Who we are | emote Care

We get it

Seeking out mental health care can feel a bit overwhelming.

Will I click with my therapist?

emote Care is here to help you find a therapist you feel genuinely connected to quickly and easily.

Can I trust a digital platform?

With a platform that values and protects your privacy above all else. So you have a safe, secure space to unload.

Will I form a personal connection online?

Speak freely without judgement. And feel 100% comfortable in being you.

Okay! Let's try it :)

Why we're here

Meet our founders: Joe and Booker. Lifelong friends and mental health professionals. They’ve sat on both sides of the couch: as therapists and as clients.

In the shift towards online mental healthcare, they noticed an opportunity to bring a more human, empathetic approach to the digital space and so began emote Care.

Clients are free to choose their therapist, and therapists are free to set their own rates. By putting the power back into the hands of our community, we aim to recreate the feeling of in-person therapy in an online world.

Our core values that drive us daily

We recognise the need for work life balance for every human in the therapy role.

We are committed to delivering a platform where therapists feel empowered in their profession.

We are dedicated to providing a safe space where everyone can express and embrace their true selves.

We acknowledge the diverse experiences and stories of each individual.

Like you, we are constantly evolving and growing

Creating more than just a platform for therapy, but a supportive community where everyone feels welcome

Find out more

Our team

emote Care was developed by a diverse group of individuals who each bring a unique stamp to the platform.

And who care deeply about making a difference in the mental health space.

Everyone has a voice, and every idea is listened to.

BOOKER WOODFORD

Founder/CEO

JOE MORSE

Co-founder/COO

ADITYA SINGH

Product Manager

HOLLY WHITING

Strategic Marketing Lead

BECCA FADDEN

Performance Marketing Manager

LOUISE BROUGH

Illustrator

LAKSHYA PANWAR

Software Engineer

ALEJANDRA OSUNA

Software Engineer

We’ve got your back

Explore resources to help overcome common mental health challenges on our guide.